If your website is not getting the traffic it deserves, one idea to consider is to use an outside evaluation tool on a regular basis. A site evaluation tool provides you with information current site ranking and can provide relevant strategies to increase your rankings and get traffic from search engines like Google, Bing, and Yahoo
Make sure your website is search-engine friendly. Search engines are always changing and updating their algorithms and they frequently release new guidelines to website owners and webmasters. It’s important to keep up to date with and follow the new guidelines, otherwise your website rankings could take a hit.
Make sure your website technology is up to date. New technologies means new advances, but it also means new threats to your site. By making sure that your site uses the latest technologies, you’ll make sure that both your site is secure and your customer information is not compromised. Also keep in mind that search engines frown on websites that use outdated codes, plugins, or are missing important security measures.
Make sure your website uses basic web usability guidelines. Is your navigation intuitive? Is it easy to find the “where to buy” button? Is the description of your products or services front and center? If not, consider revising the design or location of the content on your site so that visitors can easily find it.
Make sure you have a social media strategy. It’s very competitive online, so it’s important to make sure your website is tied to the right social media channels. Social media links will help boost your website, but not all links are equal. Some social mediums will provide more traffic than others. Be sure to find out the differences, and evaluate which will be best for you.
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