What is Site Usability?
Can your customer easily find what they want on your website? Does your website have a search function? Is your website easy to navigate?
Customers like a website that is easy to navigate and understand. If it’s difficult to find your products or services, or the ordering process is cumbersome, customers become frustrated and abandon their purchase.
Usability is a measure of how easy a website is explored and navigated.
Customers look for easy, intuitive web sites. If they do not find what they want immediately. from your website, they leave.
The lesson is pretty simple: ease of navigation translates into sales. Your website acts as your self-service counter. If your website directs your customers consistently through products section then to the Order Form, then you may have gotten a sale.
How is the Site Usability calculated?
Links score = (100 * (Links +Link States))/20
Search and Site Map availability score= (100 * (Search Availability (0 for No and 1 for Yes) + Site Map availability (0 for No and 1 for Yes)) / 2
Usability score (%) = (Link score + Search and Site Map availability score) / 2
Usability score (%)
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Usability
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>= 70 and <= 100
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Good
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>= 50 and < 70
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Could be improved
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<50
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Poor
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How can you improve your site usability score?
Providing these kinds of services on your site will increase the usability of your site:
- Search function
- Site map
Lastly, make sure that there are no broken links on your site.
If your website platform doesn’t offer these services, check our Power Site, Fast Track’s fully customizable website solution that includes all of the latest features including a CMS, eCommerce, SEO and more.
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