Miyerkules, Abril 16, 2014

Site Evaluator - Site Usability

What is Site Usability?

Can your customer easily find what they want on your website? Does your website have a search function? Is your website easy to navigate?
Customers like a website that is easy to navigate and understand. If it’s difficult to find your products or services, or the ordering process is cumbersome, customers become frustrated and abandon their purchase.
Usability is a measure of how easy a website is explored and navigated.
Customers look for easy, intuitive web sites. If they do not find what they want immediately. from your website, they leave.  
The lesson is pretty simple: ease of navigation translates into sales. Your website acts as your self-service counter. If your website directs your customers consistently through products section then to the Order Form, then you may have gotten a sale.

How is the Site Usability calculated?

Links score = (100 * (Links +Link States))/20
Search and Site Map availability score= (100 * (Search Availability (0 for No and 1 for Yes) + Site Map availability (0 for No and 1 for Yes)) / 2
Usability score (%) = (Link score + Search and Site Map availability score) / 2
Usability score (%)
Usability
>= 70 and <= 100
Good
>= 50 and < 70
Could be improved
<50
Poor



How can you improve your site usability score?

Providing these kinds of services on your site will increase the usability of your site:
  • Search function
  • Site map
Lastly, make sure that there are no broken links on your site.
If your website platform doesn’t offer these services, check our Power Site, Fast Track’s fully customizable website solution that includes all of the latest features including a CMS, eCommerce, SEO and more.
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Lunes, Abril 14, 2014

Site Evaluator - SEO

What is SEO?

SEO is one of the most effective marketing strategies you could use today. Utilizing SEO strategies helps your website get ranked and obtain visiblibility on search engines Such as Google, Bing and Yahoo. Organic SEO strategies , Such as optimizing your website key words, metatags and descriptions; using h1 and h2 tags in your copy and using social media to help Increase your website popularity, increasing your visibility to potential customers.
Websites try to grab the coveted top rankings with search engines Because customers, as a rule, do not go too far or too deep in THEIR search. When a customer types in Certain keywords, the search engine will show a list of web results broken down into Several pages starting from page 1. Generally, customers will click on the top websites on the list. He will then visit these sites and make possible sales. This underscores the importance of ranking high with the search engines.
By ensuring that all of the keywords, page titles and so on alignment with page content, web crawlers see the information on the page as a Relevant source. This increases the credibility of the page and allows search engines to find the page more readily and push up the search rankings.

How is the SEO calculated?
Google search rank
SEO score
(%) SEO
= 1
100
Great
> 1 and <= 10
100 - Google Search Rank
Good
> 10 and <= 20
00 - (2 x Google Search Rank)
Could be improved
> 20 and <= 30
100 - (3.2258 x Google Search Rank)
Poor
> 30
0
Poor
Following SEO Regarding Additional details are also provided with the SEO score:
A. SEO Score
  1. Search Ranking
  2. Google Search Rank
  3. Keyword
  4. Search Engine Results
B. Additional details
  1. Popularity
  2. Content Keywords
  3. Incoming Links
  4. URL Format
  5. Style Sheets
  6. Headings
C. Top of the funnel - SEO:
  1. Page Index
  2. Alter Tag
  3. Page Title Company Name Starts with
  4. Unique Page Description
  5. Other Sites Linking
D. Analytics:
  1. Unique Visitors
  2. Analytics Software Usage

How can you Improve your SEO score ?

If your site is low in the site rankings, try these simple strategies:
  1. Make sure that your page titles, descriptions and keywords accurately represent the content on the page.
  2. Use Headlines (H1 tags) and sub heads (H2, H3) in your site. Use your keywords in the heads and subheads. This adds authenticity to the topic and your page.
  3. Such as using social media Facebook, LinkedIn and Twitter to communicate with your customers and potential customers is a great way to grow your business.  
If your website platform does not offer these services, check our Power Site , Fast Track 's fully customizable website solution that Includes all of the latest features including a CMS, eCommerce, SEO and more.
Visit www.site-evaluator.com for more information about Site Evaluator - SEO
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Linggo, Abril 13, 2014

Site Evaluator - Marketing Metric

What is the Marketing Metric?

The purpose of your website is to market your products and services and the internet had made it even more cost effective-- especially if you know what you’re doing.
Marketing measures the site’s use of marketing strategies and techniques known to be industry best practices.
Most websites exist as marketing tools. In order to maximize their effectiveness, sites should incorporate as many of the accepted best practice strategies and techniques as possible. These include the existence of an active blog, mobile version, integration of social media, landing pages, RSS feeds, and more.

How does Marketing impact your website ranking?

Adding content to the Internet regarding your product or services will have a direct impact on your web site traffic. Adopting strategies such as link building from high profile sites, blogging and social media integration will drive traffic to your site and increase the popularity of your content.

How is the Marketing Score calculated?

Average of following scores multiplied by 100.
  • RSS Feed (0 or 1)
  • Blog Post Tweeted (0 or 1)
  • Blog Post Shared (0 or 1)
  • Recent Articles (0 or 1)
  • Unique Post Titles (0 or 1)
  • New Blog Posts (0 or 1)
  • Easy Blog Find (0 or 1)
  • Mobile Version (0 or 1)
  • Apple Icon (0 or 1)
  • Meta Viewport (0 or 1)
  • Landing Pages (0 or 1)
  • Marketing Automation Software (0 or 1)
  • Landing Pages (0 or 1)
  • Blog Post Link to Landing Page (0 or 1)
  • Easy Subscribe by E-mail (0 or 1)
  • Social Subscription Options in Blog (0 or 1)

Marketing

  1. Mobile score: This is calculated based on the presence of mobile CSS or a redirect to a mobile website
  2. Lead generation score:  This is calculated based on the presence of landing pages with forms to generate leads, marketing automation and set up of analytics to measure marketing activities.
  3. SEO score:   This is calculated based on the presence of alt tags to images, usage of page titles without the company name, and usage of unique page descriptions
  4. Social media score:  This is calculated based on the presence of a Twitter account for the company, presence of a Facebook business page and presence of the link to social media accounts from the site home page.
  5. Blogging score:  This is calculated based on the presence of the following: a blog on the site, RSS feed, a link to blog from site home page, social sharing buttons to site blog, social subscription options to site blog, email subscription option to site blog

How is the Marketing Score calculated?

Marketing score
Marketing
>= 60
Good
>= 40 and < 60
Needs improvement
< 60
Poor

How can you improve your Site Marketing score?

Taking the time to add and maintain these features to your site will contribute to the overall marketability of your site because they help to increase your popularity on the Internet. To increase the popularity of your company on the Internet, consider implementing the following:
  • Blogs
  • Forums
  • RSS Feeds
  • Social Media integration, etc.
Check to see if your website’s back-end can add these features. For many website platforms, this functionality is as easy as clicking the “on” button. If the platform does not come with these additions, and you would like them, remember that it is easy to adapt these services with Power Site. Power Site comes pre-made with the latest in web functionality.
If your website platform doesn’t offer these services, check our Power Site. Fast Track’s fully customizable website solution that includes all of the latest features including a CMS, eCommerce, SEO and more.
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