Help for Your Website: Free Website Evaluation

Ever wondered why your website is not generating as much traffic as you expected?  You may want to consult some web experts regarding your concern.  Hey, but wait!  You may end up paying good money for getting professional advice.

Why not get a “free” consultation?  It won’t cost you a cent and the results may surprise you.  So, why not give it a try?

Fast Track, a web solutions provider, offers just that – a free website evaluation. All you have to do is just go to www.site-evaluator.com  to get a free evaluation.  

When you reach www.site-evaluator.com, you will be asked to enter your website URL (for evaluation) and your email address. You will also be asked to choose between the “Basic:” and “Complete” evaluation.  Whatever you choose, you will still receive a free website evaluation.

Your website will be evaluated on accessibility, marketing, performance, SEO, social media and usability.  When selecting the “Complete” evaluation, your website will also be assessed on the additional parameters of availability, security and support.  

It’s important to make consistent, ongoing updates to your site.  By doing this, you’ll improve your web site ranking, increase site visitors and increase sales.

After completing the free evaluation form, you’ll be directed to three links great articles that contain information on how you can build a strong website foundation.

Try the free website evaluation today at www.site-evaluator.com

Visit www.site-evaluator.com for more information about free website evaluation

5 Things SMB's Should Avoid Doing on Social Media

Everyone is using social media these days. Even my grandparents are figuring out how to use Facebook and Twitter. Thanks to its incredible rise in popularity, social media has quickly become an important marketing tool. There are a bunch of articles online that will give you great tips on how to use social media, but there aren’t as many that detail what you shouldn’t do. If you avoid the following pitfalls, your business will be in better shape than most.

Don’t spam followers

No one likes spam. This is especially true on social media, where people opt in to see news from your company. They aren’t being forced to see your posts, so don’t make un-following your profile an appealing option. Avoid multiple posts in short periods of time. Try to space them out on networks. Hourly tweets are fine, but aim for only a few posts a week on LinkedIn and Facebook.

Don’t only promote your own products

Everyone has that one friend who only talks about themselves. This routine gets really old, really fast. Pretty soon you find yourself avoiding that person whenever possible. The same thing goes for consumers when they see a company only promoting themselves. Everyone likes sales deals, but they don’t want to be bombarded by them 24/7. Mix it up! Include some links to interesting industry articles, infographics, or videos from other websites.

Don’t forget to use relevant hashtags

Hashtags are a great way to create more exposure on networks like Twitter. They are essentially an easy way of searching and organizing information for users. For instance, if you would like to see everything that is being said about website design, you could just search for #websitedesign on Twitter. That being said, remember to use only relevant hashtags whenever possible. If you are a website design business common hashtags might include #webdesign, #websitedesign etc. #Don’t #use #hashtags #for #every #word #like #some #teenagers #do. That’s just #annoying.

Don’t post at irregular hours

Find out when your target segment is most active online. If they are using social media from 9 am – 5 pm then post during that time. Don’t post at 8 pm. This will help to maximize your exposure, and increase your chances of finding a lead.

Don’t ignore mentions, comments, RTs

Acknowledge your customers if they interact with you via social media! Say thank you for re-tweets or shares on different networks. Be sure to respond to any questions or comments you receive. Timely responses makes users feel valued, and improve your overall brand equity.

Visit www.site-evaluator.com for more information about Social Media Marketing